Since the agile process is new to the shipping industry in general, it is recommended that companies start small, with one or two pilot projects, and allow employees to become familiar with the concept of agile and work in new types of teams to achieve common goals. Service desk personnel, in particular, need to adapt from working on process-oriented goals to achieving customer- and quality-centered goals. There are three steps.
1. Choose where to start. This could include creating flexible manufacturing units with manufacturing personnel and direct support personnel, or transforming the way support functions work with manufacturing to address a key strategic challenge. Companies with mature lean processes may find the flexible manufacturing unit option simpler as it builds on existing autonomous manufacturing units. The second route is preferable in situations requiring intensive and fast multifunctional cooperation, such as launching a new product, fighting for pole position in a large market, or improving quality.
2. Determine the main business goal ("what") and target vision ("how"). The goal must be bold so that employees cannot succeed without thinking outside the box. Examples include cutting the extra production hours in half or reducing the number of non-conformities at the end of the production line to zero. For support functions, the goal may be to reduce the time it takes to resolve customer complaints. It should also serve to bring agile teams together to achieve one goal.
At the same time, the target vision should help employees understand what Agile should look like. It should include considerations such as sharing customer feedback, how agile problem-solving lags are being bridged, how teams are exploring alternative solutions, and how support functions are built into procedures.
3. Reorganization based on a targeted vision using an agile methodology. Determine the skills and knowledge required to solve the problem. Identify cross-functional team leaders tasked with achieving goals in their area. For example, in the above customer complaint case, there might be a supervisor for complaints about Product A and one about Product B. Get the teams to work and make sure there are frequent opportunities for escalation. Do not introduce any processes or procedures. Teams need to feel motivated to achieve the goal and be able to make the company better in that area.
Agile may not be right for every marine logistics company or situation. But adapting flexible principles of cross-functionality, collaboration, customer focus, and adaptability can alleviate major pain points in the manufacturing process and help improve collaboration between manufacturing and support functions. It is worth exploring the potential benefits in terms of cost savings and increased customer and employee satisfaction.
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